I was in a visit to a friend who is self employed and has
a website for more than 4 years and he wasn't happy with its
ranking at the search engines results, actually the ranking was
I went immediately to the HTML code for the website pages and
noticed the following:
- He hasn't put the effective keywords in the right place
- He has registered other domain names and put them within the
After getting the C-panel login details I went through his
website pages and found that the content was out of any basic
optimization & a lot of missing pages which led to create broken
As a consequence, the search engines started to have bad
impression about this website based on the visitor's impression
and the ranking start deteriorating, you may feel the same when
visit a website and when you click on a link or page, the 404
"Not Found" page will popup.
I took couple weeks to just stop the deterioration, knowing that
to re-build your website ranking will take very long time its
the same comparison between climbing the mountain and falling
from the peak.
Its very important to regularly check the website links and
pages and make sure they all working properly.