FACTORS THAT MIGHT KILL YOUR WEBSITE RANKING

I was in a visit to a friend who is self employed and has a website for more than 4 years and he wasn't happy with its ranking at the search engines results, actually the ranking was deteriorating.

I went immediately to the HTML code for the website pages and noticed the following:
- He hasn't put the effective keywords in the right place
- He has registered other domain names and put them within the keyword group

After getting the C-panel login details I went through his website pages and found that the content was out of any basic optimization & a lot of missing pages which led to create broken links.

As a consequence, the search engines started to have bad impression about this website based on the visitor's impression and the ranking start deteriorating, you may feel the same when visit a website and when you click on a link or page, the 404 "Not Found" page will popup.

I took couple weeks to just stop the deterioration, knowing that to re-build your website ranking will take very long time its the same comparison between climbing the mountain and falling from the peak.

Its very important to regularly check the website links and pages and make sure they all working properly.

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